Case Studies

These clients have had their advertising sales elevated through their partnership with Madison Bell and you could too...

Private Eye

Private Eye is the UK’s largest selling News & Current affairs title, with a circulation that rivals many national newspapers and continues to grow. We proactively engaged Private Eye in 2014 with a data driven and research lead approach to their advertising sales. This resulted in a relationship that immediately generated a 30% uplift in advertising revenue and further growth in year two. Madison Bell continues to grow the yields and advertiser base for Private Eye and ensure agencies and clients alike are fully aware of the valuable platform it provides advertisers.

Imperial College London

Imperial College is a global top ten university with a world-class reputation in science, engineering, business and medicine. Madison Bell successfully pitched for the advertising sales contract for its alumni magazine in 2019 and have managed to grow revenue and introduce new advertisers in an extremely challenging market. This has been achieved by exploring the audience and analysing the data to build a strong sales case and then taking this to potential clients.


Panini is the International brand leader within the world of sticker and trading card collectables, and one of the leading publishers of children’s magazines and books, comics, manga and graphic novels, as well as Doctor Who Magazine which is the official magazine of the hugely successful and award-winning Doctor Who and is the longest running magazine based on a TV series, which has been published for 44 consecutive years. Madison Bell has represented the Panini portfolio for over 20 years and the relationship continues to this day.


BASC (British Association for Shooting & Conservation) is the largest and most established sport shooting association in the UK with over 150,000 active members.  Madison Bell has undertaken the advertising sales responsibility within Shooting & Conservation, the association’s membership magazine for over 12 years, successfully increasing revenue and introducing new advertisers from within the industry as well as market leading companies from sectors such as motoring, clothing, home improvement, and healthcare.  As well as advertising sales our production department work closely with BASC on flat plan management and design meaning Madison Bell provide a complete solution for their advertising requirements.